About Us

NEWS FLASH: Proscotti is coming back with a bang.  Our son, Jeff Long, has taken over the business and with his extensive sales background, he will grow Proscotti even more.  Look for new places to find it everyday here on the "Find Proscotti" page.

You Can now find Proscotti in 28 new businesses:  

Mustang Waterpark- Lopez Campground Coastal Peak Coffee- SLO
California Fresh Market- Pismo Beach gh sports- SLO
Kennedy Club Fitness- SLO Far Western Liquor- Santa Maria
Avila Grocery & Deli- Avila Beach Wild West Pizza- Lompoc
Wally's Bike Shop- SLO The Porch Cafe- Santa Margarita
Obsidian Crossfit- Grover Beach Brew It Coffee- Atascadero-Hwy 41
Willow Market- Nipomo Coffee Express Drive Thru- AG
Malibu Brew Coffee- Atas JJ's Market- AG/Nipomo Mesa
Blues Baseball- Sinsheimer Stadium Hula Hut- Avila Beach
Ravine Waterpark- Paso Robles New Frontiers Natural Market- Solvang Orcutt Liquor & Deli- Orcutt Los Olivos Store- Los Olivos Mi Amor Cafe- Buellton Old Town Deli- Orcutt Kennedy Club Fitness- Paso Robles Eagle Energy- Paso Robles/Hwy 46 East Avila Valley Barn- Avila Valley Bottle Liquor & Deli- Morro Bay Caje- Isle Vista Coffee Cottage- Morro Bay Valley Liqour- Los Osos Vitamin and Herb Stores- Nipomo, Orcutt, and Buellton


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How it all started

Proscotti is the creation of Ken and Judy Riener of San Luis Obispo, CA. For years, they were discouraged by the lack of healthy baked products that could be eaten with morning coffee, or used as a snack during the day either at home or on the go. The only other alternative was protein or energy bars, but most them are pressed or extruded, made with soy protein powder, and flavored with chocolate and peanuts to mask the poor taste.

So Ken got to work. He baked the first batch of Proscotti in their kitchen in early 2009. They were so pleased with the result that they found a commercial bakery to produce it for them on a larger scale.

Ken and Judy quickly partnered with Edna's Bakery in San Luis Obispo. Not only does Edna's have a great reputation for quality baked goods among local restaurants and coffee shops, but they also produce packaged products for clients such as Amtrak.

Now, Proscotti is going strong, with more and more retail locations selling its products to happy customers.

Mission Statement

Our mission is to provide delicious and healthy alternative snacks to your everyday baked goods. Proscotti baked treats are perfect for active, health-conscious people who are looking for protein-rich, gluten-free, low-fat and low-calorie baked goods that contain omega-3 fatty acids and other important micronutrients. And they taste good because they are made with natural ingredients that are good for you.

Our biscotti and other baked goods are healthy, tasty breakfast accompaniments to a morning cup of coffee or as a grab-and-go snack for an outdoor excursion.

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